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Rupert street is quite the enigma. Once upon a time, it was the heart of the traditional red light district of London. A mere stones throw from Shaftesbury Avenue, you can choose from an array of strip clubs and ladies of the night (many slightly past their prime), harassing and propositioning you as you walk down the street. However, it appears Rupert Street is changing. Rupert Street is the new place to be in Soho.